Airtime spending may hit N348.75bn In April
People involved in mobile telecommunications services in Nigeria are likely to spend an estimate of N348.75bn on airtime purchase in April, investigations have shown.
The huge voice and Internet traffic from Nigerians, who are working and learning online from home in April, had been predicted to be a huge revenue earner for Nigerian mobile network operators and Internet Service Providers.
Many Nigerian businesses now operate virtually and some online businesses started to thrive when a lockdown was announced by the President, Major General Muhammadu Buhari (retd), in the Federal Capital Territory, Lagos and Ogun states for four weeks, which started on March 31, 2020.
Some states also announced lockdown, exempting people offering essential services, amid efforts to curb the spread of the coronavirus.
The N348.75bn airtime earnings are based on an estimate of the number of subscribers in April, and a projected Average Revenue Per User for voice and data services provided by analysts in the telecommunication industry.
Sales of airtime remain the core revenue earner for telcos and generate income for operators via voice calls, SMS, data subscriptions and other value-added services.
The latest monthly subscriber data from the Nigerian Communications Commission showed that there were 185.742 million active GSM subscribers on MTN, Globacom, Airtel and 9mobile networks in January 2020.
A breakdown of the data indicated that MTN had 70.693 million subscribers, Visafone owned by MTN also had 138,144 subscribers, Globacom had 51.756 million users, Airtel had 49.998 million subscribers while 9mobile had 13.158 million users in January this year.
The President of the Association of Telecommunication Companies of Nigeria, Mr Olusola Teniola, who spoke to our correspondent, said the average revenue per user in the fourth quarter of 2019 was $3.85 per subscriber per month and was expected to remain flat in the first quarter of 2020.
With the telecommunications companies’ ARPU amounting to $3.85 (N1,502.89) per month, it meant Nigerians spent about $715.11m (N279.15bn) on airtime in January 2020.
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